Basic Seller Scripts Follow

Overall Goals of Seller Conversion Conversation

•  Find out WHY the person want to make a move
•  Is the move motivated by a Pain or a Pleasure?

Ultimately, having the listing address and providing comparable home values will not matter until we figure out the motivation and the WHY behind their move.

Did you know that 88% of Consumers looking to buy or sell do not think that a realtor can solve their problem….don’t let your potential buyer or seller be part of that statistic!

All Seller Scripts and Conversations should focus on customer service and digging deeper into understanding their situation.

Optimal Approach: Customer Service and immediately get to the WHY so you can uncover possible challenges and position yourself as their best resource

“Hi, Jennifer this is Maria from the home search site. I saw that you were looking to get the estimated value of your house. Why are you looking to sell?“

OR

“What is prompting your move?”

OR

“Why are you moving?”

OR

“What would a success look like for you when you do sell your house?”

There are some additional approaches below that highlight skillful ways to get the address of the listing should you need it.

Approach 2: If no listing address upon lead capture, admit mistake, highlight that you have a database of Hot Buyers

“Hi Jennifer this is Maria from the home search site. I saw you were looking to get a value of your house but I couldn’t get that information pushed over into my system. I do have multiple buyers in the area looking to purchase home right now, what is the address of your house?

Immediately follow up with..

“What prompted you to start thinking about selling your house?”

Approach 3: If no listing address upon lead capture, admit mistake and take a customer service angle

“ Hi, Jennifer this is Maria from the home search site. I saw you were looking online for information on the value of your house. I’m sorry but we weren’t able to pull in the address of the listing from Facebook. Could I get the address in order to start gathering an assessment of value?”

Use the additional opportunities to dig deeper into the WHY behind the move

“What would a success look like for you when you do sell your house?”

Approach 4: Typically used in circle prospecting

 “Hi Jennifer, this is Maria from the home search site. Just wondering, I have ready to go buyers (or super hot buyers) in your area, do you know anyone looking to sell?”