Generating Leads with the Text Responder Follow
A Text Responder is a great way to promote your listings. This tool allows you to capture cell phone numbers from leads that are responding to a call to action that you set up. It also provides an instant response to lead inquiries when they text a code to your CINC Agent number.
When a lead texts the code that you set up, you'll get a notification to let you know they have replied and their cell phone number will be created as a partial lead.
Ideas for Text Responder Campaigns:
- Sign riders for listings
- Digital business card
- Call to actions on a postcard or flyer
To create a text responder, go to the Properties page and next to any of your listings click "Text Responder":
Then enter in the Campaign Name (internal only), the code you would like for people to text, if you would like for them to receive a picture of the property when they text the code (preferred), and any text response you would like to give the person as well.
NOTE: A person must text the code to the CINC Agent number of the person who created the text responder!
When a person texts the code to the CINC Agent number assigned to the text responder, they will receive a main photo of the property (if checked) and a text message containing the response text.
Our system will go through the leads dashboard to see if there is already a lead with that phone number. If a lead is found, our system will add a note showing the text responder code they texted, and a property view will be added showing the property that was attached to the code.
If a lead is not found, our system will create a partial lead with that phone number. A note will be added showing the text responder code they texted, and a property view ill be added showing the property that was attached to the code. To find partial leads go to Leads Dasbhoard->Filters->Lead Type->Partial:
CODES NOT TO USE
Even though we absolutely love the Text Responder Tool and how it can generate leads for your business, there are a few text codes that should not be used within your respective campaigns. The codes listed below are those we recommend leaving out of your Text Responder Campaigns.
- Start
- Stop
- Stopall
- Unsubscribe
- Cancel
- End
- Quit
- Info
- Unstop
- Yes
- Help
Comments
3 comments
are we able to use only our own listings or any of the listing available on the mls?
can we send this to our buyers that are searching in that area?
Hi Sylvia,
Technically you can send this to buyers searching in that area, but it would make more sense to just send them a link to the property since they are already leads in your system.
So what I would do instead is filter down to the leads in that city (filters->favorite city), then send out a mass email to those leads that includes a link to the property you want them to see.
Yes, you can do this to any property in the mls.
Let us know if you have any further questions.
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