Use the Buyer Match feature to find leads in your system that might be a good fit for a listing based on the properties they have viewed and their saved search criteria. We sometimes refer to this method of outreach as reverse prospecting.
Using the Buyer Match is a great way to easily promote your own listings or listings within your brokerage.
How to Use the Buyer Match Tool
1. Navigate to the Properties Tab from your side navigation bar.
2. From the Properties Tab, find the property you'd like to promote and click Buyer Matches within the Actions column.
3. You will immediately see a list of all leads that have viewed the property, have already inquired about it and the leads that are a potential match for that listing. The higher the Buyer Match score the better! Scores with Green circle next to them are a great match!
Note: The more factors a lead has in their saved search the higher the potential match score can go!
4. From here you can select the leads and click to View Selected Leads In Your Dashboard. Alternatively, after selecting the leads, you can click Message Selected to email the leads with the property attached as demonstrated below.