Our social media team is always running tests to figure out what converts the highest in terms of lead sign ups. The following options have been shown to result in the highest number of sign ups on the seller capture pages.
Site URL: Name the end of the URL the area that you're promoting.
For example: if you're advertising in Atlanta, name your site (http://yoursiteurl)/homevalue/atlantaga
Show Header/Footer: Disabled
Hide the navigation so that the lead has to fill out the page. It draws attention to the sign up form.
Theme Color: Dark Gray
The dark gray overlay has been converting the highest
Sub Heading: CITYNAME property values are increasing. Learn what your home is worth in today's market.
Changing the sub heading to this results in more sign ups.
Active Subsection: Disabled
Again, this keeps the focus on the page at the sign up form.