An MIT Lead Response Management study shows dramatic advantages Answer and Qualification rates when dialing a lead immediately after sign up. Essentially, call immediately. Notice the difference in performance between 0-5 minutes and 5-10 minutes. Of the 100,000 dials in the study, well over 25,000 of the dials resulted in the qualification of the lead.
You can read more about the study and other response time options here.
There are the multiple compounding benefits resulting directly from immediately dialing leads after registration:
1 - Highest answer/conversation rate with LEAST amount of dials made.
2 - 80% of buyers sign with the FIRST Real Estate Pro they speak with. Contacting them immediately puts you as close to the beginning of their buying process as possible.
3 - You are reaching the lead at the highest point of interest or need. The MIT study found the efficiency of the call for qualification is greatly increased.
4 - They are IMPRESSED by you. The MIT study found they believe you must be very well organized and very effective to be capable of dialing so quickly.
5 - Dialing immediately is a competitive advantage and your competition is NOT doing this!
"Hi, this is [your name] calling from the home search site. I see your looking at homes in the [favorite city] area and wanted to be of assistance. Are you currently just browsing homes or are you looking to move within the next [insert timeframe]?"
Need scripting help? Click here for more resources on what to say!