Lead contacts can mark your emails as spam in their email service provider. If you use Gmail or Yahoo, you have likely seen this at the top of the message. CINC has set up multiple feedback loops with with the major email service providers. So when a lead marks your mail as spam, you and CINC get notified.
What happens when you’re marked as spam?
If a lead marks you as spam, we immediately unsubscribe them from email. Leads can, at times, accidentally mark your mail as spam. When that happens, the only way to get them resubscribed is to call or text them to confirm, and then send them an opt-in email.
How to avoid spam complaints?
When you notice leads are being unsubscribed because of spam reporting, you should use that as a sign that you need to review your contacts and the campaigns you have them assigned to. Continually evaluating the email marketing you have your leads subscribed to will help prevent these reports. A couple spam complaints will happen, but when it’s several and a pattern is when it becomes an issue.
I got an abuse warning email from CINC
If your spam complaints exceed our threshold, all agents on the platform will receive an email notifying them. This email will have information on what caused the issue and next steps. If this continues happening, you will be contacted by CINC to review your list collection and email processes as well as details about the health of those lists. This information is required because ISPs will have begun looking at blacklisting us due to your multiple spam complaints. Action will be required to help mitigate further issues.
How do I know if a lead reported me as spam?
In the lead record, if you select ‘Email Activity’ it will show the unsubscribe reason. If you see the below, then it was unsubscribed because of a spam complaint. This automatically occurs on all spam complaints to assist in abiding with spam laws and keeping a clean list of contacts.
How to avoid spam reports
- Clean Your List. Review what to do with Stale Mail.
- Safely Grow Contact List. Never buy a list. Never get leads from sources where they don’t clearly know who and what they’re signing up for.