New analysis in the email marketing industry has found that emoji in subject lines CAN be beneficial and actually increase open rates.
This guide is meant to help you understand the best practices of effectively using emojis without negatively impacting your email engagement.
Don’t go overboard
While it is fun and shows a benefit in open rates, keep in mind that not all email clients support emoji in subject lines. If you put an emoji in every subject line, you’ll risk emoji-burnout and potential unsubscribes/spam reports. One or two emojis is a good amount in a subject line. Basically, don’t get emoji happy.
Be Relevant and Be Creative
Find an emoji that will complement your message. If you’re sending out a message about Halloween, a pumpkin might work better than a snowman. If you’re emphasizing time is running out, a watch might work well or if you want to personalize it and stand out, two stars on either end might work well. Or if you have a hot deal on a pocket listing a house and/or, fire might work well.
Don’t forget that each email client can treat emoji’s differently and some just flat out don’t display them, so it’s important to test them with a small sample of leads to see how it impacts your open rates. Campaign monitor has a nice list of clients that do and don’t support emojis.
Keep in mind that millennials might be more accepting to seeing emoji’s in their email, but an older demographic might find them distracting and spammy. Know your audience and test before you use in mass.
Wondering what some good and bad emoji’s are to use? The folks at econsultancy revealed the top and bottom 3 for open rates. Looks like everyone loves a snow man.