Stay Top-of-Mind with Your Leads and Website Visitors
- Branded display advertising to highlight your company and your image to prospective clients, both people who have visited your site and your Sphere of Influence - leads in your CINC CRM.
- Display ads are shown on Google Display Network and Facebook, covering most of the Internet.
- Monthly Price: $200 which covers the ad design and creation and guarantees 10,000 minimum ad views (usually a lot more).
Highly Targeted Brand Advertising
Branded display advertising is a great way to improve your brand awareness and keep in touch with both current clients and new leads. The ads increase the likelihood your leads will pick up the phone or call you back, because they will have seen your attractive, hyper-targeted, dynamic brand messaging throughout the Internet.
Who Sees the Ads
- Website Visitors: We'll track anybody who visits your website - whether they register as leads or not.
- Your Sphere of Influence: We'll upload your current leads and target them with your ads - even if they've never been to your site.
Download an overview of the Remarketing program here.
UPDATE: We now offer sphere-of-influence remarketing as a supplement to our standard remarketing service. SOI Remarketing uses information from your database to build an audience to serve your ads. With this enhancement, you're able to have your campaign reach any leads you've generated yourself or imported from other platforms and services. To learn more about sphere-of-influence remarketing, visit our article here.
Our team has developed a new style of animated HTML5 ads that we’re calling Dynamic Branded ads. These ads use rich media to grab your audience’s attention quickly across a wider variety of sites and placements. Here are some examples of what those ads look like:
If you're interested in starting a Branded remarketing campaign with Dynamic Branded ads, you can register for service here: https://www.cincremarketing.com/register
This form will record the basic information outlined above that we'll use in your ads. When you register, we'll compile this information along with your agency logo and your headshot and send everything over to our designers who will put your ads together for you. When they're ready, we'll set them live on Google and Facebook.
Alternatively, if you're looking for something outside the scope of Dynamic Branded ads, you're free to have your own custom design work on your own. Our team can run your custom ads on your behalf. Here are the dimensions of the static image ads that we run with Branded Remarketing:
Google - Medium Rectangle - 300px wide by 250px tall
Google - Leaderboard - 728px wide by 90px tall
Facebook - 1200px wide by 628px tall
Google and Facebook have some regulations in place to preserve the quality of their audience’s ad viewing experience. If you’re interested in having your own ads made, it’s a good idea to review these policies before getting started or committing money to custom design work. Google’s policies can be found here: https://support.google.com/adwords/answer/1722096
If you haven’t previously used formal design services and would like help developing your own ads, feel free to use services from third party designers. Contracting sites like 99Designs, Fiverr, Dribbble or Thumbtack can help you find someone that will suit your needs and your budget.
The fee for the Branded remarketing program is $200 a month and is treated as a separate product on your CINC account. Due to the nature of how the remarketing ads are delivered, our remarketing services operate on a "month-to-month" basis. If you ever want to stop using the service, just let us know before the beginning of the next month so we can stop the service, as we cannot pro-rate or cancel the product mid-month.
By improving the visibility of your business online, your leads are more likely to continue their search for a new home with you by coming back to your site. These ads subconsciously reinforce your name and phone number allowing your leads to more readily recognize new property alerts and text messages from your business, improving their "stickiness" and increasing the likelihood that they'll want to work with you.
If you have any additional questions or would like to speak to our department about getting a remarketing strategy together that fits your goals, feel free to email us at email@example.com or contact our support staff at 855-246-2717