What is ListCast?
ListCast uses Real Time A.I. and your IDX feed to automatically promote your listings on Facebook, Instagram and the Google Display Network - showing the right homes to the right people at the right time using a combination of Facebook's Dynamic Ads for Real Estate and Google's Dynamic Property Remarketing. No one else can offer this level of reach for your advertising across Social and Search.
How Does it Work?
When you add ListCast to your platform, we'll track the behavior of visitors to your site - the searches that they perform and the homes that they view. This information will be communicated to Facebook, Instagram, and Google where that site visitor will then see dynamically created ads pulled from your office listings.
Visitors will be eligible to see these ads whether they register or not - re-engaging old leads and giving you another shot at potential leads who hit your site looking for homes and didn't sign up.
The listing pool updates automatically every 24 hours, making sure you're only showing the most up-to-date group of listings to potential clients.
The audience dynamically grows and the algorithms learn more over time, meaning the longer you run these ads the more effective they become.
Here's how it works:
1. We start by uploading a custom list of properties from your site (pulled from your IDX feed) to Google and Facebook as potential properties eligible for use in your ads. This list updates automatically and so is always up-to-date with the most recent changes from your MLS.
2. The site visitor comes to your CINC website. Once here, we track the actions they take on your site - from general searches to the specific properties they view to which properties they actually convert on - we communicate this back to Facebook, Instagram and Google in real time.
3. When a visitor goes to Google, Facebook or Instagram, they are eligible to see ads showing homes from your catalog that are most closely related to the homes they were looking at on your site in terms of location, price point, beds/baths, and more.
Why Use ListCast?
- New listings are automatically added to your listing catalog every day, making sure you're always showing the most up-to-date information to home searchers - and what is shown is based on their search behavior on your CINC site.
- Re-engage old leads and get another shot at site visitors who didn’t sign up on your site initially - generating additional revenue from the money you’ve already spent generating leads.
- Our innovative approach is the only one that combines Facebook, Instagram, and the Google Display Network - giving you the most possible reach of any product of this type.
- ListCast pairs all of the above with our industry-leading, CRM – giving you the best chance at lead conversion in the real estate industry.
How Do I Get Started?
There are 2 product types - ListCast and ListCast Plus.
Both combine Facebook, Instagram and Google to provide you with the largest target audience possible and reach people anywhere online.
ListCast - $300 per month.
ListCast Plus - $500 per month.