What is the Speed to Lead AutoTrack?
It is a automated communication cadence designed to help you get a hold of your leads as soon as possible. It consists of a series of corresponding texts and emails that will start going out within the first 5 minutes of a new lead registering on your site. Alternatively, you can amend the Speed to Lead AutoTrack to kick in 5 mins after you've made your first attempt to contact. Once a lead responds, the cadence will stop.
What time period will the cadence cover?
This AutoTrack cadence will last for the first 4 days after a lead has registered on your site, or until the lead responds to one of the texts or emails sent by the AutoTrack.
What default communication is being sent to the lead?
Text message sent 5 minutes after start of Speed to Lead:
Email sent 10 minutes after text message above:
Email Subject Line - "Properties in [FAVORITE CITY]"
Text Message sent at 8:30 AM Central Time
Email sent at 11 AM Central Time after Text Message above:
Email Subject Line - "What did you think of the listings?"
Email sent at 7:30 AM Central Time
Email subject - "How's your home search going?"
Text Message sent at 2 PM Central Time after Email above
Text Message sent at 9 AM Central Time