CINC Sphere-Of-Influence Advertising
This is a new enhancement of the Branded Remarketing product. It enhances the Branded Remarketing product by allowing clients to reach their Sphere-Of-Influence (their current leads) – even if those people have never been to the client’s website.
What is SOI (Sphere-of-Influence) Advertising?
Custom Google and/or Facebook display advertising that’s specifically targeted to the client’s Sphere of Influence – the client’s existing leads. This allows their ads to reach leads that have come in from third-party sources as well as any imports they may have recently added.
Why Get SOI Advertising?
Sphere-of-influence advertising is a valuable way to improve branding to the client’s current leads online. This is particularly important now because leads are spending more time online.
Clients can stay top-of-mind and relevant with their entire database while home buyers are spending more time online. This is achieved through repeated exposure of their display ads to their audience as they spend their day online.
How It Works
- We export the lead database from the client’s CINC CRM to Google and Facebook.
- Google and Facebook match that information with their data to create advertising audiences.
- We create custom banner ads and attach them to Google and Facebook remarketing campaigns.
- Google and Facebook display the banner ads all across the internet.
What Does It Cost?
The Branded Remarketing service costs $200 per month, charged as a flat fee on a month-to-month basis.
- SOI Audiences are included with our Branded Remarketing service. Current clients who already have Branded Remarketing will not incur additional cost to take advantage – but you have to opt-in.
- Branded Remarketing guarantees a minimum of 10,000 banner ad impressions per month – typically our clients get between 16,000 and 24,000 impressions, but this will vary from market to market.
Who Is Eligible?
- Both current clients and new launches can take advantage of this program. It is particularly valuable for new clients who are typically ineligible to use traditional remarketing, as they don’t meet the minimum audience size to be eligible to advertise on the Google Display Network initially.
- New clients can use this Branded Remarketing with a SOI audience to inform their Sphere about their new website on Day 1, as long as their initial database hits the minimum size after the match process runs.
- A client with a database of 1,000+ leads can do Google and Facebook
- A client with a database of 100-1000 leads can do Facebook only
- Audience size depends on information validity. Google and Facebook cannot guarantee 100% match for each upload, so the more leads you have, the better it will work.
How Is This Enhancement Different From Traditional Branded Remarketing? (Our current branded remarketing product)
Branded Remarketing traditionally displays banner ads only to people who have visited a client’s CINC website, whether or not they’ve registered.
The Sphere - if they have not previously been to a client’s CINC website - would not have seen their banner ads previously.
SOI Audiences can help jump-start a new branded remarketing campaign or augment an existing one.
How Do You Get SOI Advertising???
It is now included in the standard Branded Remarketing package. (But You Have To Opt-In.)
Don’t Currently Have Remarketing?
- Go to cincremarketing.com
- Fill out the registration form as completely as you can. Our team will use this to build your ads.
- You'll be provided with a preview link when your ads are ready.
- Remarketing service costs $200 a month, served as a flat-fee on a month-to-month basis
Already Have Remarketing?
- Go to cincremarketing.com
- Complete the form and confirm you want to add SOI button
These are some examples of ads we can make